Aperture Pet & Life is Growing
Bertram Capital acquired Bulk Reef Supply (BRS) and then formed Aperture Pet and Life in 2021. Aperture has been busy working behind the scene negotiating with manufacturers to bring them to the family. The goal is to band all of the large aquarium brands under one umbrella (in my opinion). BRS purchased Marine Depot, a large competitor in the marine hobby space, in the middle of 2021 and absorbed all its customers.
Towards the end of 2021, Aperture bought Ecotech, also the owner of Aqua Illumination and Leap, and Neptune systems according to ReefBuilders.
In 2022, Aquaforest, Maxspect, and Focustronic have been brought into the Aperture umbrella. This expands the offerings that Bulk Reef Supply can provide for its customers, both retail and wholesale.
So what will happen in 2023? We are not sure but one can assume that more manufacturers would join Aperture. Stay tuned. There will be more to come…